DIGITAL
MARKETING

Digital marketing refers to any marketing effort that uses digital technologies to reach and engage with customers or prospects. It involves various online channels such as search engines, social media, email, and websites to promote products, services, or brands.

Types of Digital Marketing There are various types of digital marketing, such as:

• Search engine optimization (SEO): optimizing a website to rank higher in search engine results pages (SERPs).
• Pay-per-click advertising (PPC): placing ads on search engines or social media platforms and paying for each click.
• Social media marketing: using social media platforms to promote a brand or product.
• Email marketing: sending emails to a list of subscribers to promote products, services, or content.
• Content marketing: creating and sharing valuable content to attract and retain a clearly defined audience.
• Affiliate marketing: promoting other people’s products or services and earning a commission on each sale.

Advantages of Digital Marketing

• 01 Targeted advertising digital marketing allows businesses to target specific audiences based on demographics, interests, and behavior.
• 02 Cost-effective digital marketing can be more cost-effective than traditional marketing methods, especially for small businesses.
• 03 Measurable digital marketing provides data on the performance of campaigns, which can be used to improve future marketing efforts.
• 04 Global reach digital marketing allows businesses to reach a global audience through online channels.